Albert Camus said, “The purpose of the storyteller is to prevent civilisation from destroying itself.”
Whether it be restructuring, remodelling or retraining, story telling is a tool used increasingly over seas to assist company CEOs connect with staff on all levels to illustrate new business models. Or put more simply to assist In getting the message across during changing times. Bower Bird Productions uses its vast experience to train CEOs and departmental heads in the art of Corporate Story Telling.
The trend is gaining momentum across the corporate sector as evidenced by this article by Jon Hamm (ironically, not the actor) in Adweek.